About

This re-brand concept of Central City Fun Park, now called Central Fun Hub, aims to create a fun, timeless and welcoming brand for the local indoor amusement park. Focusing on messaging, naming and identity, the new brand highlights their diverse range of offerings.

The new system also includes a set of icons that allows the brand to showcase its countless offerings consistently across all materials. This system can be used in various ways, providing Central Fun Hub with a flexible yet cohesive visual identity.

Award

Applied Arts
2023 Student Awards, Brand Identity Design Program